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Digital PR

What to Keep In Mind When Moderating Your Business Twitter Account?

Whether you’re the business owner who decided to manage his social properties yourself or you have a team who’s dedicated to manage them, you have to consider a set of practices to ensure a better use of Twitter for your brand name. Whether you’re the business owner who decided to manage his social properties yourself or […]

Section:

Digital PR

Six Steps To Set Up Your Twitter Business Account?

If you’re new to the world of digital and social media, or even an expert in this field for years, you’ve got to believe in one fact that there’s no one rule fits all in digital. We as digital specialists are just trying to pin some points for efficiently moderate your business twitter account, and […]

Section:

Digital PR

The Role Of PR In Today’s Modern Marketing Digital PR in Practice

PR is a key element to the marketing mix; it has been widely misperceived as the spinning, static news distribution, and a bunch of hired journalists bragging a product. Social media have dramatically changed this conception and turn it to be an integral part of any communication plan a brand is conducting nowadays. But Are […]

Section:

Digital PR

Should Digital Marketing Be Implemented At Every Stage Of Customer Buying Decision?

Over the past decades marketers researched the consumer behavior when they’re purchasing a product or service, while trying to put a rule or structure of every stage of this buying process. However it’s really hard to draw this process due to the ever-changing nature of people’s behaviors over the years with the advent of technology […]

Section:

Digital PR

How To Pitch A Blogger The Right Way?

Is there anything better than having an influencer blogging about your new product? Definitely there’s not. The approach you’re adopting to start reaching out to your industry bloggers has to be well planned as a part of the whole Digital PR efforts, otherwise it might end up losing a relationship with an important name you’re […]

Section:

Digital PR

How To Start Creating A Good Standing LinkedIn Profile?

Do you have a LinkedIn profile? If not, NOW you have to create it now. Your LinkedIn profile is not only intended to seek jobs, but it’s your gate away to learn more about the business world and build connections with those with the same interest or others who might be business partners in the […]

Section:

Digital PR

How to Manage your Online Reputation For Better Digital Success?

Did your brand ever face an attack from influencers? Do you check what’s being said about your product on Twitter? Or you ever found an online discussion board speaking your brand in a bad way? If you ever experienced one or two of these situations, or even never gone through this, read through to see […]

Section:

Digital PR

How to Create Your Buyer Personas?

Do you know whom you’re targeting your products to? Do you know them in person? Ever wanted to meet them? Well, it might see a bit crazy, but we’re serious. How to create your buyer personas is a question that’s been asked when starting to analyze the people you’re targeting all your marketing communication efforts […]

Section:

Digital PR

How To Create Content For Each Stage Of the Purchasing Process?

First things first, If you’re a closed minded marketer who doesn’t believe in the new technologies and feeling satisfied with the number of newspaper circulation or the number of TV screens your ad is being rerun on, please don’t read through. But, if you believe in this rise of modern marketing, then we’re on the […]

Section:

Digital PR

How To Create A killer Social Media Content?

Did you ever think what are the best ways to create quality content? Are you posting on your social media and not getting the engagement you expected? Have you ever wondered what makes social media content shareable and highly engaging? With all the changes that have been made to Facebook algorithm and the way Google […]